YOU & GINORI, GINORI IN CLASSE E DESIGNER IN CUCINA, QUESTI NUOVI PROGETTI DIGITALI CREATI DA
Una nuova opportunità per rimanere connessi, aperti, tenere compagnia con creatività e passione per l’arte e la bellezza
Sesto Fiorentino, 15 aprile 2020. YOU & GINORI, GINORI IN CLASSE e DESIGNERS IN THE CUCINA sono i nomi dei nuovi progetti digitali creati da Richard Ginori, la massima espressione dell’eccellenza italiana nell’alta manifattura artistica della pura porcellana, in una particolare momento difficile come quello che stiamo vivendo.
Creativity, art, passion and above all positive energy represent the leitmotiv that unites the new digital projects of the Florentine fashion house. Simple projects, easy to use, full of content and enthusiasm in a period where we learned to live small and big emotions in our homes, to look out on the world from our balcony and to find a new way to feel at the center of things. Initiatives on Richard Ginori’s Instagram profile to stay connected, meet and continue to make a full of passion for art and beauty waiting to start again.
YOU & GINORI is the initiative that aims to entertain, amuse and make thoughts travel in a moment in which it is not possible to move. YOU & GINORI aims to engage and dialogue with the numerous followers through IG stories in which they tell, freeing creativity, how they spend their time at home during a coffee, a dinner, an aperitif or a virtual chat with friends together with the Richard Ginori collections .
GINORI IN CLASSE is the initiative that keeps a pleasant and interesting company in this extraordinary moment by proposing a video recipe a week for five weeks with a great guest: Chef Berti. On the occasion of the appointments, Chef Berti tells on Instagram simple recipes, typical of our country, from north to south, with seasonal ingredients that can be easily replicated at home. Three fundamental aspects are proposed in these travels of flavors: the first, the techniques, carefully studied and refined by the Chef over the years; then the ingredients, chosen from trusted stores and suppliers and finally the beauty that is found in the final, refined and elegant plate, enhanced by the Richard Ginori collections: Aria, Labirinto, Voliére, Oriente Italiano, The journey of Neptune, Babel, Magnificent and Countess.
DESIGNERS IN THE KITCHEN is the initiative that includes some special appointments with designers and architects who have collaborated and who collaborate with the maison. Among the first appointments on the calendar: Luke Edward Hall, the multifaceted London artist, together with the designer Duncan Campbell and Sabrina Bignami with Alessandro Cappellaro of the B Arch studio. The designers and architects protagonists of the appointments will show their recipes made with a pinch of artistic talent in this extraordinary period. Richard Ginori will visit the houses of the protagonists and show their intimate places, such as the kitchen, welcoming and joyful to be even more productive and more creative.
Parallel to these social projects, on the website www.richardginori1735.com it will be possible to download The CookBook, the recipe book created in collaboration with ALMA, the International School of Italian Cuisine. The recipe book, developed exclusively by the chefs who cook and cook, has 7 recipes dedicated to the new Aria collection, the tableware proposal with a marked modular vocation, a synthesis of movement, lightness and innovation, to give valuable suggestions for use and versatility.
About Richard Ginori
The Richard Ginori Manufacture, whose origins can be traced back to 1735, represents the maximum expression of Italian excellence in the high artistic manufacture of pure porcelain. Richard Ginori’s production is a real meeting point for knowledge, work, people and creativity, where the imagination takes shape as a testimony to a single, extraordinary obsession: beauty. The Manufacture is active in the creation, production and sale of pure porcelain, manufactured according to multiple procedures, some of which have remained almost unchanged since the beginning, while others that instead use cutting-edge technologies and highly sophisticated machinery. Part of the Kering Group since 2013, Richard Ginori has always been associated with the names of great personalities of architecture, design and fashion and has established itself internationally as a true icon of Made in Italy. Richard Ginori can count on a distribution network consisting of the flagship stores in Florence and Milan, the monobrand store in Moscow, a network of authorized dealers in Italy and points of sale in selected high-level multi-brand Department Stores and Specialty Stores in the world.